#1 Reason For a Website? To Serve Our Clients!
Providing information on your business and services is one of the most important ways to serve your customers. A website provides information on your business 24 hours a day, seven days a week, when it's convenient for them! When you put the focus of your website on serving customers and clients, it will be easy to find even more ways to use the Internet to promote your business and services.
What are some uses for a
website?
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Artists | -
A website allows people who have viewed artwork at a gallery or art fair to learn more about the artist.
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Artists have many more paintings than can be exhibited in one place. An online portfolio allows an artist to present a wide range of their work.
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Since the Internet is a place for random encounters from buyers and museums looking for new artists, a website can help an artist's career.
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Businesses | -
A website provides details and images of the products and services you offer.
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A website can help qualify potential clients, answer common questions, and allow people to learn more about your firm at their convenience.
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Mortgage companies can offer loan calculators and forms online to help pre-qualify customers.
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Real Estate | -
Real estate professionals can provide prospective buyers with virtual tours so they can "walk through" the home at their leisure.
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Real estate web sites need to provide a search engine of homes. Today's IDX technology allows you to link to the MLS for your area and you receive the inquiries from the potential buyer. If your search is a link to Realtor.com, you will lose potential buyers to another listing agent!
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Health Care | -
Health care professionals can define a professional image through an online presence so that potential patients know if their needs will be met.
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Website visitors can determine whether the Doctor's qualifications and expertise is right for them.
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Dining | -
By featuring menus with photos, you can entice people into your restaurant.
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Photos of the owner and chef can help make your business more familiar to customers.
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Add your specials to your web site to keep it current.
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Detail your dress code or reservation policy so customers know what to expect.
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Retail Shops
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A website provides details and images of the products you offer
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Announce upcoming sales and events for potential buyers
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Sell current inventory online!
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#2 Reason for a Website? To Answer Questions!
In regard to phone calls, you know your time is spent answering the same questions over and over again. A great deal of time is spent fielding the same questions customers and potential clients want answered before they deal with you.
Provide potential customers or clients with a page of FAQ's on your website. This shows that you are addressing the needs of your customer and you have just reduced the amount of time spent on the phone answering the same thing over and over again. | 
